Press & media kit

Quick facts

• Site nameRandom Decision Generator
• Short nameRDG
• URLRandomDecisionGenerator.co.uk
• Founded2024
• CategoryDecision tools + editorial
• Utilities379 free tools
• Editorial guides45 long-form articles
• Categories17 (Food, Entertainment, Gaming, Family, Party, Classroom, etc.)
• Country focusUnited Kingdom

Boilerplate — short (50 words)

Random Decision Generator (RDG) is a UK-based collection of decision-making tools and comparison guides. Since 2024 the site has grown to 379 free interactive utilities across 17 categories, alongside 45 editorial guides covering commercial decisions like meal kits, streaming services, and PC gaming stores. RDG helps UK households cut decision fatigue.

Boilerplate — long (150 words)

Random Decision Generator (RDG, RandomDecisionGenerator.co.uk) is a UK-based decision-making platform. Founded in 2024, the site offers 379 interactive utilities (pickers, wheels, generators) alongside 45 editorial guides covering the household decisions UK families make weekly — from meal kits to streaming services to family days out. Every editorial pairs decision-help content with the specific interactive tool that solves the "I can't decide" moment. The platform is built on Next.js 14 with a static-first architecture, meaning every page loads at edge-cache speed and Core Web Vitals are green across the entire catalogue. Editorial content is written by the RDG editorial team and reviewed regularly for freshness. RDG is independently owned. Editorial partnerships with UK affiliate networks (Awin, Amazon Associates, Impact) fund operations; content decisions are made independently of commercial partnerships. Every affiliate relationship is disclosed and audited via a public affiliate register.

Logo & brand assets

• Favicon (SVG) — 32x32 icon, transparent background.
• Media kit (Markdown, downloadable) — boilerplate + fact-sheet in one file.

Extra logo formats (PNG, transparent SVG variants, dark-mode) available on request. Contact via the site's editorial policy page.

Screenshots

Journalists welcome to screenshot any page for editorial context. Suggested pages:

• • Home: /
• • A picker: /tools/coin-flip
• • A wheel: /tools/spin-wheel
• • A commercial guide: /best-meal-kits-uk-2026
• • A comparison: /hellofresh-vs-gousto

Editorial usage guidelines

• Quotes: quote any editorial up to 100 words with attribution.
• Screenshots: use freely for editorial context. Please don't crop out the brand.
• Embeds: our tools are iframe-embeddable — see /embed.
• Attribution: either a hyperlink to the specific page or the wording "Source: Random Decision Generator" works.
• Sponsored content: RDG doesn't accept sponsored placements or paid links. Editorial choices are made independently of affiliate partnerships.
• Data / claims: our editorials use publicly-verifiable UK statistics + brand pricing. Happy to share sources on request.

Story angles we can support

• • Decision fatigue & the psychology of choice paralysis
• • UK household spending on subscription services (meal kits, streaming, gaming)
• • Family activities on a budget — the £20-a-family-day formula
• • Cocktail-at-home vs bar economics
• • PC gaming reseller landscape — which UK sites actually save money
• • Randomness, probability, and why coin-flip streaks feel wrong
• • Meal kits vs takeaways — the health + cost + time maths